If you are trying to market a website or a product on the internet, it
is essential to master the art of headline writing. In the first part
of a two-part article we look at some of the basic rules of good
headline writing.
May
7
May
7
Mar
10
If you’ve heard rumors that article marketing is dead, those rumors couldn’t be further from the truth. In fact, article marketing is alive, kicking, and thriving. There are many advantages to using article marketing, and that’s why some of the most recognized and successful businesspeople still use article marketing. Here are some of the advantages of using article marketing!
Traffic -
Mar
6
Boring copy kills your marketing message. Don’t waste valuable time and throw away your precious marketing dollars with writing as stale as day old bread. Here are 5 simple steps to jazz up your writing so readers will read it:
1. Write like you speak. The cardinal rule of copywriting, this will help you infuse new life into otherwise dead copy. If you find this challenging, then try talking aloud and recording what you’re trying to say in order to write it down later. Nine times out of ten, you’ll say it better than you’d ever write it.
Mar
6
Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it’s not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it’s definitely time for you to write one yourself.
Mar
4
Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site doesn’t convert to a sale, a click or a sign-up - then you’ve wasted your time.
With that in mind is there an easy way to writing great copy?
There’s always a debate raging amongst the copywriting forums about whether a piece of software could out-pull a highly paid copywriter.
Could a machine out-think the human brain and write a sales letter that made more money?
Mar
2
When you want to know something about your favorite celebrity, company or product what is the first thing that you do? If you’re anything like me, you will head straight to your closest computer and hop online to see what you can find. Millions of people do this exact same thing every single day of the week and that is the easiest and most excellent reason that every writer, especially those of us who would like their name to be known, should have a website.
Feb
28
At a recent speaker training program in Nashville, TN, I learned so much new information and absorbed so much content, that I know the expert trainer over delivered again and again. What’s in this for you?
Plain and simple, whenever you deliver a training session or coaching session you had better over deliver. The reason you should over deliver is because you will be able to set yourself apart from the rest of the speaking industry speakers and trainers.
Feb
27
One of the biggest mistakes that website owners make over and over again is not taking the time to analyze their target market. Unless your website is about the “benefits of clean fresh water” or something else extremely wide in scope that appeals to the masses, then you need to know your specific customer’s buying habits and emotional triggers.
Only with intimate knowledge of your customer including, depending on your target market, what they drive, how they buy, what they want, and more your web copy will be just pretty words on a page. If your web copy does not evoke the right emotions the web interaction will never consummate in a purchase.
Feb
25
“Advice is cheap Ms. Molloy. It’s the things that come gift
Advice is cheap. And if you need a little help creating a speech that sizzles, you can find a ton of free advice online in articles, blogs, websites and free newsletters. There are speech writing websites, free speaking tips and techniques, plus a ton of free articles with good information on how to jazz up your presentation.