May 11

You wake up, try to get showered and dressed before the kids wake up. Then you prepare breakfast, get them bathed, dressed and ready for the day. With any luck, you might manage a few minutes of time for yourself, but in general, the direct sales/home party consultant has a lot more on their plate than just juggling the kids schedules. If only it were that easy most days. Time management is one of the most popular issues for work-from-home consultants. Not only are the everyday distractions of kids and chores a difficulty, but unannounced visitors, home repairs, family, and other unforeseen items that crop up during the day. How do you handle it? Looking for help? Here are a few resources that just might make it easier for you.

Mar 25

You might be aware by now of the importance that a high page rank holds for your website, especially if you’re already an experienced online businessman. If not, then don’t worry about it, because I can explain it easily enough. It doesn’t matter how big or how nicely designed your website is.

You might be aware by now of the importance that a high page rank holds for your website, especially if you’re already an experienced online businessman. If not, then don’t worry about it, because I can explain it easily enough. It doesn’t matter how big or how nicely designed your website is. If your site doesn’t have good enough rankings, you won’t see enough traffic in your website, so you can also say goodbye to your dreams of making it big in online marketing.

Mar 6

Boring copy kills your marketing message. Don’t waste valuable time and throw away your precious marketing dollars with writing as stale as day old bread. Here are 5 simple steps to jazz up your writing so readers will read it:

1. Write like you speak. The cardinal rule of copywriting, this will help you infuse new life into otherwise dead copy. If you find this challenging, then try talking aloud and recording what you’re trying to say in order to write it down later. Nine times out of ten, you’ll say it better than you’d ever write it.

Mar 5

This is intended to speak to the average working men and women who are trying to sort through the hundreds if not thousands of internet marketing sites and offers.

I have been there, in fact I just left ‘there’ not too long ago. Man, there is so much to consider when evaluating all the online business models! How do you determine what is real vs. a scam, and then is it for you? Can you see yourself doing the things needed to build online business xyz? Can you afford the initial overhead before you see revenues?

Mar 3

Becoming number one in your market niche depends upon your building a strong brand, and branding starts from within. Only through your employees having a consistent and widespread understanding of the unique value of your company can they represent that brand to the marketplace.

Branding is not just a great logo or a tagline. You build and reinforce your brand image at every point of customer contact, including with every telephone call, e-mail chat, IM message, Web page read, sales transaction, handling of a customer question, and fielding of complaints and feedback - not to mention your ad copy and conversations with the media. By creating among your employees and key business partners a common understanding about your brand and what it stands for, you will be investing in the long-term success of your brand.

Mar 2

When you want to know something about your favorite celebrity, company or product what is the first thing that you do? If you’re anything like me, you will head straight to your closest computer and hop online to see what you can find. Millions of people do this exact same thing every single day of the week and that is the easiest and most excellent reason that every writer, especially those of us who would like their name to be known, should have a website.

Mar 2

By far, the biggest source of burnout for mortgage brokers and loan officers, along with any other sales job, is spending time with people who don’t want to do business with you. (Rejection.)

The second biggest source of burnout, which is related to the first, is not having a constant stream of qualified prospects to spend your time on. (Lack of an organized mortgage marketing SYSTEM.)

Let’s review the four criteria that will help you eliminate the frustration of wasting your time on rate-shoppers, tire-kickers, ‘looky-lou’s’ and other time-wasters.

Your prospect must be:

Feb 27

One of the biggest mistakes that website owners make over and over again is not taking the time to analyze their target market. Unless your website is about the “benefits of clean fresh water” or something else extremely wide in scope that appeals to the masses, then you need to know your specific customer’s buying habits and emotional triggers.

Only with intimate knowledge of your customer including, depending on your target market, what they drive, how they buy, what they want, and more your web copy will be just pretty words on a page. If your web copy does not evoke the right emotions the web interaction will never consummate in a purchase.

Feb 22

Teleconferences: 15 Ways to Promote ePrograms Of Any Kind
By Catherine Franz

It is true that this article is directly more towards
teleclasses, yet, the ten tips also included hold true for
any type of electronic Learning (eLearning) marketing and
promotion.

Teleconferences, also known as teleclasses or teleseminars
depending on the presentation format, are the second hottest
marketing delivery technique for 2004. This delivery format
satisfies the yearn to learn and opens an exchange to
unbelievable global portions.

Previously called distance learning, the teleclass format
actually began in the mid-1990s through higher learning
institutions. Now, without leaving your office or easy
chair, you can put on a headset, lean back and learn. No
parking challenges, gas usage, or travel time required.